Cause Marketing
A popular method of corporate giving is through cause marketing campaigns. These types of campaigns allow your consumers to be active participants in your company’s corporate social responsibility efforts whether through round-up campaigns at checkout, donations of a portion of sales, or similar strategies. This approach to partnership has high visibility to your consumers, improving your corporate image and raising awareness of DAV’s mission. The key to a strong cause marketing campaign is strong employee engagement, making it a great option for local retailers and companies whose objectives directly align with those of DAV.
Learn more about our cause marketing opportunities below.
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To acknowledge the sacrifices of our nation’s veterans and to further awareness of the DAV mission, TRUE created the DAV Support Kit. From January 1 2025 – December 31, 2025 (or until inventory is sold out) Alliance Consumer Group will donate $1.00 to DAV for every knife kit sold. The company will donate a minimum of $10,000 to support DAV’s mission. |
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NorthShore is proud to partner with DAV. For any consumer who uses the referral link and completes a transaction on the NorthShore website of any amount from October 1, 2024 – October 1, 2025, NorthShore shall make a $10.00 donation to DAV (Disabled American Veterans). NorthShore shall make a minimum contribution to DAV of $10,000. |
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Brunton is proud to partner with DAV. From now until May 1, 2026, Brunton will donate $1 for the sale of each of its two lensatic compass models, with a minimum donation of $25,000 to DAV. |
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A&W is proud to partner with DAV. On National Root Beer Float Day (August 6, 2025), participating A&W restaurants will give each customer a free root beer float from 2-8PM. Additionally, from June 30 to August 6, A&W will be hosting a national campaign inviting customers to donate to DAV at the register. During that time, customers can also get a collector’s mug for $10 and support DAV. 100% of mug proceeds will be donated to DAV in support of our mission. For each mug purchased during the collection period, 6/30/2025-8/6/2025, ten dollars ($10.00) will be collected to be donated to DAV (Disabled American Veterans) on or before October 31, 2025. Fair Market Value of the mug is two dollars and fifty cents ($2.50). This purchase is not tax-deductible to the purchaser. |
