DAV has issued a simple challenge that started last May: each member to recruit one new member. We designed the Recruiter Rally to empower members to connect with others and accomplish that goal. Members who recruit at least one new person are entered into the rally to win a trip for two, including hotel and $2,500, to Las Vegas for the 2025 DAV and Auxiliary National Convention.

Imagine hundreds more voices joining the fight for veterans’ rights, demanding action. With your help, we’ll have more advocates filling the halls of power in Washington and mobilizing in local communities, ensuring our nation’s leaders hear veterans’ voices loud and clear. More members also give us the ability to safeguard DAV programs that provide life-changing assistance to veterans and their families, offering a lifeline when they need it most.

Every new member is a force multiplier. Every connection ignites change. Every veteran matters. This isn’t just about numbers; it’s about honoring the courage, sacrifice and unwavering dedication of our veterans. And DAV has the tools you need to be a successful recruiter.

The Recruit A Warrior program puts the power to make a real difference directly in your hands. The program is simple and effective, and it’s time to step up. Here’s how:

Visit dav.org/warrior to get your personalized referral link. This is your personal call to action.

Connect with fellow veterans. Share your own story, and explain why DAV is vital—a community, a support system and a relentless advocate.

Use the power of social media, email and even personalized business cards to reach every veteran you know.

We’ve assembled a comprehensive arsenal of resources to ensure you’re equipped for this mission. Visit dav.org and click on “Member Resources,” then “Publicity,” and select one of the links next to “Recruitment Resource.” You will find answers to common questions about eligibility and dues, links to explainer videos as well as the five reasons why veterans choose DAV.

We’ve given you the tools; now it’s your time to use them:

Our recruitment video gives a concise overview of the resources and how to deploy them effectively.

Our ready-to-deploy assets (digital and print) are filled with compelling content, crafted to resonate with veterans, for sharing online and in person.

Our instant engagement tool (QR code) links directly to online resources from printed materials—a powerful tool for immediate connection.

The future of DAV, and the future of veteran support, rests on our shoulders. We’re calling on you to recruit the next generation of DAV leaders, the men and women who will carry the torch of service forward. Join us, stand with us, and together, we will ensure that no veteran is ever left behind.