DAV conducts Facebook Live Q&A sessions for veterans, families
Social media has ushered in entirely new ways for veterans organizations to connect with veterans and their families. DAV administers numerous social media accounts to help reach as many veterans as possible, connect them with no-cost programs and services, and communicate with them in real-time.
That’s why, last month, DAV began utilizing Facebook’s new live video feature to host question and answer sessions for veterans and their families.
National Service Director Jim Marszalek leads the sessions from DAV’s National Service and Legislative Headquarters in Washington, D.C., streaming live to DAV’s Facebook page. The videos, which generally last about 10 minutes, address a wide range of questions from the live viewing audience regarding the VA claims process and other veterans’ benefits.
“The VA claims process can be confusing, especially for folks who have never had to navigate it,” said Marszalek. “There’s never any shortage of questions among veterans and their families when it comes to veterans’ benefits, which is why we started using the Facebook Live feature.”
The two published sessions have reached more than 750,000 viewers thus far, and Marszalek says the impact has been invaluable.
“A lot of time veterans have similar questions or are in the same predicament,” explained Marszalek. “So the great thing about using Facebook Live is that we can address one situation for multiple people simultaneously.”
DAV will host the Q&A sessions at least once per month.
“We’ve received lots of positive feedback surrounding our Q&A’s and we look forward to continuing them in the future,” said Marszalek. “It’s fun for us as service directors and informative for those who deserve the support they’ve earned.”